How Brita Works

The carbon in the filter reduces chlorine, while the ion exchange resin reduces the metals copper, cadmium, mercury, and zinc.

water filtration process 1

The Carbon in the filter reduces chlorine, while the ion exchange resin reduces metals, copper, cadmium, mercury and zinc.

water filtration process 2

In a Brita® Faucet filter, there is a two-step process. When you turn on your tap, water first passes through a non-woven screen around the filter to trap sediment and particulates. Then, the water flows through a compressed block of Carbon and zeolite, reducing Chlorine (taste and odour) and Lead*. In a Brita® Bottle filter, activated carbon filters out the taste and odour of chlorine, leaving you with great-tasting drinking water.

Our certifications and seals of approval

Brita® Pitcher and Faucet filters are certified under the Water Quality Association (WQA) Gold Seal Product Certification Program. WQA’s Gold Seal immediately identifies that Brita® products meet or exceed industry standards for specified contaminant reduction, structural integrity and material safety.

Brita® Pitcher and Faucet filters have also been tested and certified by the WQA against NSF/ANSI Standards 42 and 53 for the reduction of the claims specified on the Performance Data Sheet.

 

*Brita® Pitcher & Dispenser Water Filters: Reduce chlorine (taste and odour), Copper, Mercury, Cadmium, Zinc and particulates.

*Brita® Bottle Water Filters: Reduce chlorine (taste and odour), and particulates.

*Brita® Faucet System Water Filters: Reduce Lead, THMs, VOCs, lindane (pesticide), 2.4-D, alachlor & atrazine (herbicides), chlorine (taste and odour) and particulates.

certified nsf ansi seals

The Brita Bottle™ filter has been tested and certified by NSF International against NSF/ANSI Standard 42 for the reduction of Chlorine (taste and odour) and particulate reduction (class VI).