By purchasing a Brita product, you are showing your support for Brita and ME to WE’s shared mission: to empower youth to learn and take action on causes they care about.

Through WE Schools service-learning programs, youth are empowered with the skills, knowledge and motivation to bring positive change in themselves and the world. Read on to see why plastic waste reduction is so important, and why Brita and ME to WE are teaming up to help youth take action on this cause with educational resources and a grant program.

You’ll also find helpful tips we can all use to create a greener world for everyone to enjoy.

The facts about plastic waste

single use plastic water bottle Takes over 450 years to decompose

Source: The National Oceanic and Atmospheric Administration (NOAA)

Source: World Economic Forum report

Source: World Economic Forum report

Source: Waste Reduction Week Canada

Source: Waste Reduction Week Canada

Brita Young Innovator Plastic Free Fund​

Do you know a young person with an innovative solution to today’s plastic problem?


Brita wants to help them bring their idea to life! That’s why Brita is giving 26 schools $20,000 worth of grants, supporting students as they work toward a plastic-free planet and greener future.


  • Two schools will receive $1,000 each​
  • Twenty-four schools will receive a $750 grant​

So get out there and turn your big ideas into action!

Learn more about how you can apply for the grant
Brita Young Innovator